deelee design – Hong Kong bio picture
  • simple – creative – intelligent > design

    At deelee design, what sets us apart is "how" we approach our projects.

    We strongly believe that the best ideas are simple, creative and intelligent... that's our DNA....

    Working closely with you every step of the way, we will approach each of your projects with a fresh eye to transform your ideas into a visual product that is not only creative, but simple and intelligent.

    Instead of going on about what we do, we prefer that you see it for yourself. Throughout this blog-site we present works we are proud of and our latest news. Using the categories menu, you can see our works grouped by medium, or you can just take a walk down our memory lane.

    We hope you enjoy your visit and look forward to working with you.

LAYOUT: Golf tournament souvenir book

BRIEF: Create a layout for a golf tournament souvenir book in Scrapbooking style.

Design work performed:

  • Discuss with client to choose the size and format of the album
  • Creation of storyboard and layout work
  • Color correction and print preparation
  • Liaison with local printer for production
  • Supply high res printable files to photographer
CLIENT: Patrick Jantet – www.studiopatrick.ch

 

LAYOUT – Wedding Album design

BRIEF: Create a layout for top Swiss Wedding Photographer Philippe Wiget.

Design work performed:

  • Discuss with client to choose the size and format of the album
  • Selection of photographs
  • Creation of storyboard and layout work
  • Supply high res printable files to photographer
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CLIENT: Philippe Wiget Photography - www.philippewigetblog.com
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PHOTO – people at work

BRIEFS: create portraits of professionals at work and individual portraits for professional documents (CV, web presence, author photograph).

Design work performed:

Creating portraits for work is always an interesting and challenging project. The image has to be appealing obviously, but also represent all that this person stands for in their professional environment.  Some people have to look very serious, others confident and in control, or bright and curious, but all while keeping their own personality visible. It’s important to choose the right setting and direct the subject into the appropriate pose all while controlling the mood with appropriate lighting to achieve the desired result.

CLIENTS: Discovery College for their Year Book publication and several individuals for their professional documents.

PHOTO + DESIGN – product photography

BRIEF: Create product photos for website and printed brochures. The photographs must show the high quality of the products. Close-up of details as well as overall product shots are needed. Prepare files for online presentation by adding text to photographs.

Design work performed:

  • Product preparation and layout
  • Lighting set-up and set preparation
  • Photography work
  • Post-production in Photoshop
  • Creation of print + web ready files

CLIENT: deelee photography – www.deeleephoto.com

PACKAGING + PHOTO + LAYOUT – Flavored Olive Oils

BRIEF: design a series of three new flavored olive oil products. The packaging must include logo, label, and neck leaflet designs and be presented as both flat art and as a 3D mockup, realistically applied to three specifically selected bottles, and presented in a photograph with a white background.

Design work performed:

  • Logo creation
  • Creation of the visual line for the product
  • Design of the labels (back and front) and booklet
  • Product Photography
  • Billboard mock-up (to see product in advertising context)

CLIENT: Sessions School of Design assignment – Advanced Graphical Design – www.sesssions.edu